Programs and space for creative people.

DATE : MAY 2015

CLIENT : OREO

AGENCY : CANDID MARKETING

OUR ROLE : CURATION & PRODUCTION

“Yellow UFO” was a community-driven project where passers-by were invited to pose in response to the idea of “play” with objects of “joy” under the Richmond Circle flyover.

Throughout this three-week participatory process, the community was invited to take part to the creation and to the ideation processes, resulting into a 20-pillars colorful artwork in the heart of the city. Reclaiming this derelict urban space by transforming it along with the community was for Jaaga a way to offer a common space for exchange and ephemeral collaborations to raise civic awareness. The project was a collaboration with artists Archana Prasad, Athreya Chidambi, Kamya Ramachandran, Vivek Chockalingam and Sharwari Tilloo.

The process

Clean up the space – remove the posters and clean the garbage

yellowufo-web-2-1024x683

yellowufo-web9-300x285

Paint the pillars to bring a new positive energy to the space and a cleaner look

yellowufo-web-3-1024x683

Involve the community in the creation process and enable them to feel ownership over the space

Yellowufo-web4-e1443078652680-683x1024

yellowufo-web5-e1443078709391-683x1024

YELLOWUFO

Engaging the community in creatively expressing objects of joy they wished to see in their space

yellowufo-web7

yellowufo-web7-e1443079620401-683x1024

Capture-d--cran-2015-09-16---12.30.381