Programs and space for creative people.

DATE : 15.12.2015

CLIENT : ARCHANA PRASAD

AGENCY : JAAGA DNA

OUR ROLE : EXHIBITION PARTNERS & EXPERT ADVISORY

Oral histories of a neighbourhood, presented in interactive installations, project Malleshwaram Calling brought meaning to anonymous, nowhere urban space. The Artistic Director for this project, our Founder – Archana Prasad created this work as part of a grant by the India Foundation for the Arts under their Project 560 initiative, partnered by Citibank India. Jaaga DNA supported this project by facilitating the installation Under the Flyover (UFO) at Yashwanthpuram Circle. In addition we facilitated base user research and provided expert insights along the process of the project.

Busy passers-by rushing through an unwieldy junction below the Yeshwanthpur flyover were presented a moment’s respite from the noise and chaos of the outside world. As they entered a bright red phone booth from yester years, nestled in its golden yellow interiors, a black rotary dial phone rang. Upon picking it up,they were invited to listen to stories taking them back to Malleshwaram in the 1950s. Some of them dialled ‘0’ to leave their own stories. 350-400 people were interviewed from the neighborhoods of Malleswaram and Yeshwantpuram. A group of 10 students were deployed to conduct the surveys under expert guidance. At the circle, close to 1000 people engaged with the installation over 3 days. Local community links were established. More than 20 elderly residents were interviewed to gather stories from Malleshwaram of the late 1940’s and early 50’s. An exhibition of the process of executing this project was held at Jaaga DNA’s Studio as part of its inaugural event. More about the project at its website – www.malleshwaram.in

Copy-of-IMG_8677--1-

Copy-of-IMG_8692

Copy-of-IMG_8755

Copy-of-IMG_5418-e1457782307584